WOW Skin Science Appoints Vaibhav Arora VP of E-Commerce


Personal care and wellness brand FMCG WOW Skin Science has named Vaibhav Arora as vice president of e-commerce. He will be responsible for building a consumer franchise through the company’s D2C website, expanding the online footprint in social commerce, and establishing WOW Skin Science as a market leader in horizontal and vertical markets in personal care nutrition and wellness segments, the company said in a statement. .

“With Arora’s deep expertise and experience in e-commerce along with his passion and enthusiasm, he will help shape the way customers experience WOW across our growing e-commerce touchpoints. including our D2C platform. We look forward to Arora building long-term partnerships that will drive growth and profitability,” said Manish Chowdhary, co-founder of WOW Skin Science.

With his career spanning over 10 years, Arora in his previous tenure led the vendor management function for grocery, health and personal care businesses at Cloudtail, prior to which he held leadership roles in organizations such as Amazon, Myntra and the Tata Group. He has also led various charters encompassing the launch of private brands in several categories, business strategy, risk management, business development and product management.

“WOW Skin Science breaks through the clutter with its online GTM strategies and is deeply invested in delivering a superior product to the consumer. I look forward to making the organization more data-centric, creating mechanisms to scale, to use customer insights to shape our innovation pipeline, and my goal is to bring WOW customer experiences to life across all e-commerce touchpoints,” Arora said.

Cupid Corps Pvt. Ltd is a personal care and wellness company. The company currently has three brands: WOW Skin Science, WOW Life Science and Body Cupid. The company claims to have over 500 personal care products and health supplements in its portfolio.

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