How can multi-site businesses deliver an individualized and relevant experience to their customers without jeopardizing their brand identity? What is multi-site marketing, why is local marketing important, and what are multi-site marketing best practices? Let’s start.
Simply put, multi-site marketing is a set of best practices used to locally manage geographically separate franchises under the same corporate umbrella. Businesses with multiple locations need a digital marketing plan that can cater to each store while adhering to national brand guidelines. Businesses need to establish targeted web coverage for each location in addition to ensuring that each site receives the appropriate attention.
Due to digitization, even a large franchise must reach its customers locally in order to stay relevant. Consumers are looking for local businesses online more than ever, so having a local, successful, and scalable marketing plan for each of your business locations is essential.
Best Practices for Digitally Impacting Your Multi-Location Business’s Online Presence
- Create a unified brand personality. This is something that should start at the corporate level. Choose a brand tone that connects with your target audience and execute it carefully across all online platforms.
- Make sure your business information, such as its exact address, phone number, maps, and hours of operation, is consistently used online.
- Create a comprehensive brand style guide for franchisees that includes branding guidelines. It should encompass all parts of your approach, from the size of the brand logo on their website to the use of the brand message on their blogs, social accounts or email newsletters.
How can ads help your multisite marketing?
Search ads on Google or Bing are great for reaching consumers who are looking for your products or services online. You can quickly reach your goal and improve your website traffic and conversions. Display ads on Google, Facebook, Instagram or YouTube are more appealing if you want to increase brand awareness or communicate about a special offer or an upcoming event. If you want to increase traffic to your store, Waze is a great channel to use. The best digital advertising channel for you is determined by your goals. Whichever channel you choose, you will have full control over the budget and geographic target.
Why use PPC software?
Great pay-per-click software reduces manual work while providing you with the analytical knowledge you need to make the best decisions about your keyword and PPC ad campaigns.
When using PPC software, you expect to: Maximize results for the money spent (cost per click, cost per action), Get a good quality score. PPC (Pay-Per-Click) software is a great marketing tool that allows agencies or businesses to create and manage a large number of PPC campaigns. He manages the entire campaign, including development, budgeting, bid optimization and reporting.
Of course, you can manually optimize your marketing. PPC software, on the other hand, produces dramatically better results because it uses state-of-the-art machine learning to analyze your account 24/7. As a result, you will receive effective and personalized recommendations to help you increase your income.
Adplorer: The best tool for multi-location marketing success
When it comes to multi-site marketing, brands tend to miss the key point – which is? It’s one thing to provide a one-size-fits-all solution to one thing, but imagine going local, hitting exactly the pain points of the real audience. The key is – ‘go local.’
But if you don’t have an office in every country, city or state, how do you plan to establish yourself locally? Surely we need something smarter and more adaptive. Here comes Adplorer- with his first and best, CIT. Adplorer’s exclusive Collective Intelligence technology has the advantage of allowing all participating sites to learn from the success of other campaigns. Adplorer compiles data from all participating campaigns into well-organized summary reports. Campaigns for hundreds of individual sites can be designed quickly and inexpensively using local variables.
Therefore, it is simple to create meaningful comparisons between the results of different initiatives. Adplorer is created to help businesses automate multi-site marketing without having to manually create and manage hundreds of campaigns.