Twenty-one Better-for-You brands available on Grovara’s online marketplace for export/import at Natural Products Expo East


PHILADELPHIA CREAM–(BUSINESS WIRE)–Grovara, the wholesale export and import marketplace for consumer brands, will join 21 of its healthier food and beverage brands at Natural Products Expo East in Philadelphia. The brands, all available for international distribution on, are among the most promising in natural and organic foods and beverages, representing the industry’s hottest categories like plant protein, keto, alternative sweeteners, healthy snacks and functional beverages.

Expo East is where the natural products industry comes together to discover, learn and advance the industry. There are more than 1,000 booths on the show floor at the Pennsylvania Convention Center featuring products, exhibits and learning sessions that are heavily influencing the healthy food industry.

“We are thrilled to be in our backyard for such an important event in our industry,” said Kerri McLaughlin, Grovara’s vice president for brands and operations. “We look forward to helping our brands build new relationships with international retailers and distributors and meet new brands.”

Grovara, which was founded and headquartered in Philadelphia, will have no less than 10 members of its global team of sales, marketing and logistics experts who will roam the show to connect brands with global retailers and distributors and demonstrate the technology behind Grovara’s easy global system. wholesale experience.

Grovara offers over 1,000 Better For You products, serving as an international sales channel for some of the world’s fastest growing CPG brands, such as GT’s Kombucha, Horizon Organic, True Citrus and Rise Brewing. Two Grovara Marketplace brands – Joolie’s and Four Sigmatic – have been named winners of the 2022 NEXTY Award for Product Innovation for Expo East.

The strength of Grovara’s brands is reflected in the speed of sales. On average, Grovara Marketplace shoppers order at least four times a year from brands. Additionally, 76% of monthly sales are recurring, while 95% of new orders become recurring orders, meaning shoppers find products that sell well and orders are fulfilled easily.

“More than 100 brands have already chosen Grovara for international distribution because it saves them time and money by establishing a turnkey overseas sales channel,” says McLaughlin. “We’ve streamlined and automated the hardest parts of exporting/importing and bringing the future of global trade to Expo East.”

To connect with Grovara at Expo East, simply search for the Blue Wave and say hello to one of our team members in our “blue best for you” jackets walking the floor of the convention center.


Grovara enables an easy global wholesale experience as the only B2B online marketplace for export/import. With only 1 in 10 brands selling overseas, Grovara facilitates global commerce with a lightweight, technology-driven platform that provides tools for automation and intelligence. Grovara leverages visibility, discovery, and an intuitive user experience to facilitate transactions and management, creating a streamlined path to dynamic global growth potential. With headquarters in Philadelphia and offices in Mexico and Dubai, Govara supports thousands of US CPG products and thousands of buyers in more than 50 countries. For more information or to join the curated ecosystem, please visit


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