TikTok’s latest app lets sellers manage their online stores via their smartphone – TechCrunch

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TikTok has launched a new app for its community of sellers taking advantage of its TikTok Shopping suite of features, but the app is currently only available in Indonesia. TikTok Seller, as the app is called, allows the TikTok seller community to manage all aspects of their TikTok store from their mobile device, from initial registration as a seller to managing inventory and from orders to the analysis of their online activity, among others.

The app also allows sellers to record their campaigns and manage their promotions, engage in customer service, as well as access seller training materials, the App Store listing explains.

The app was made available on iOS devices on December 3, but launched on Android last month. According to Sensor Tower data, the app is ranked # 42 in the Top Shopping category of Google Play and # 5 in its Top New Shopping category. On iOS, the app is # 52 in Indonesian App Store purchases, according to its app’s listing page.

Image credits: TIC Tac

TikTok has confirmed that the app is launching in Indonesia, where the company is running its TikTok Shopping pilot programs and continues to test a growing suite of business solutions.

“We are always looking for ways to improve the experience of our community and regularly test new features that inspire creativity, bring joy and innovate the TikTok experience,” said a spokesperson for TikTok. “The brands on TikTok have found a creative outlet to authentically connect with audiences, and we’re excited to experiment with new business opportunities that allow our community to discover and engage with what they are. they like, ”they added.

Indonesia served for a time as a test market for TikTok’s many investments in its e-commerce business, in part thanks to the growing adoption of smartphones in the country and a thirst for online services for its people. above all mobile. In 2020, around 64% of the country’s population were accessing the internet from their mobile phones, and that figure is expected to rise to 81% by 2026, according to Statista data.

Earlier this year, for example, TikTok launched a “Seller University” website aimed at its Indonesian audience, where he explained how brands can advertise their products on videos and help sellers get started on his app. The company confirmed at the time that the site was one of several tests of its ecommerce solutions in Indonesia. Later in 2021, TikTok more formally introduced its TikTok shopping tools suite, allowing merchants to add a “Shopping” tab to their TikTok profiles and sync product catalogs to create mini-storefronts on the web. ‘application. Shopify was a first partner of this initiative in some markets, including the United States, but TikTlok later expanded its range of partners to include others like Square, Ecwid and PrestaShop, and more.

Today, sellers can feature their products in TikTok videos and direct users to their website’s product pages. New LIVE shopping features allow brands and sellers to share dynamic links while streaming a live broadcast. And sellers have access to a handful of ad formats for online shopping, which allow them to target users with personalized videos, generate leads, and offer sliding product catalogs.

So it makes sense that the company sees a dedicated app as the next step in meeting the needs of its mobile sales community, especially in a smartphone-heavy market like Indonesia.

It is not known if or when TikTok will make its new app dedicated to sellers available to other markets.


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