Only 1% of Netflix subscribers play its games

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Despite significant investment in the field, Netflix subscribers have yet to embrace the company’s advancements in video games, according to a new report.

According to app analytics firm Apptopia, more than 20 Netflix games available on mobile have been downloaded a total of 23.3 million times with an average of 1.7 million daily users.

While that’s a strong showing for most new game publishers, that number translates to less than 1% of Netflix’s total 221 million subscribers.

Since launching with five games in November 2021, Netflix has steadily increased the number of titles available to users, including IP-based games such as Explosive kittens, League of Legends and stranger things. The company also plans to add games related to shows such as The Queen’s Gambit, La Casa De Papel and Too hot to handle as part of a push to double its current offering to 50 titles by the end of 2022 – an expansion that will also include critical darlings Raji and Kentucky Route Zero.

But while it did offer games, to date most of Netflix’s games have been largely mundane mobile games that failed to capture much press. The company hopes its acquisitions of independent studios Night School, Next Games and Boss Fight Entertainment will lend more credibility to its future titles in the space.

Last month, Netflix revealed it lost 970,000 subscribers in the second quarter. The figure was lower than its previously estimated loss of two million, but still represented a second consecutive quarter of subscriber churn. As far as concerns, the company’s biggest losses came from the United States and Canada – its most profitable market – where 1.3 million users went offline, while it lost around 700,000. subscribers in the EMEA region. Its losses were offset by additions in Asia-Pacific and Latin America.

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