Ole Smoky Distillery Announces Patricof Co Investment –


World-Class Athletes Invest in One of America’s Fastest Growing Spirits Companies

GATLINBURG, Tenn.–(BUSINESS WIRE)–Today, Ole Smoky Distillery announces a strategic investment of Patrick Co. (P/Co), the New York-based private investment platform for elite professional athletes. P/Co joins Apax Partners, which took control of Ole Smoky in March 2022.

“Ole Smoky is a true pioneer in the spirits industry and the business continues to thrive, with year-to-date sales momentum to significantly beat our 2021 record of over one million cases. of 9 litres,” said Robert Hall, CEO of Ole Smoky Distillery. “With the consumer expertise of P/Co and the power of celebrity athletes, we believe we can accelerate our impressive trajectory as we enter the next chapter of our business.”

Several dozen of P/Co’s world-renowned client athletes, representing all major US sports, have invested in Ole Smoky and are excited to support the company in its continued growth. Participating investors included World Series champion shortstop for the Los Angeles Dodgers, Trea Turner; NFL Pro Bowler for the Green Bay Packers, Randall Cobb; 4x NBA All-Star, Kemba Walker; New York Islanders captain Anders Lee; New York Yankees Gold Glove outfielder Harrison Bader; Cincinnati Bengals captain Sam Hubbard; NFL linebacker and leading podcast host Will Compton; and NBC Sports fantasy football analyst Matthew Berry – to name a few.

Trea Turner said, “As an investor, I love finding brands that resonate deeply with their customers, grow quickly, and have a great team behind them. Ole Smoky clearly checks these boxes and I’m happy to do my part to help the brand with my time and resources. When P/Co showed me the opportunity to be part of the Ole Smoky adventure, I was eager to get involved with Robert and his team.

Randall Cobb said, “As a native of Tennessee, I know how much Ole Smoky means to the community, from their four local distilleries to their charitable work protecting the Great Smoky Mountains National Park. I am thrilled to be part of the Ole Smoky family and look forward to supporting this local business in continuing the great legacy of Tennessee distilling.

Ole Smoky was founded in 2010 in Gatlinburg, Tennessee and is a leading distiller of moonshines and premium whiskeys, while being known for its high quality, innovative and award-winning flavors. In 2021, the Beverage Information Group awarded Ole Smoky five Growth Brand Awards. The company has also been recognized for three consecutive years on the Inc. 5000 list of America’s fastest growing companies and has been the winner of Shanken’s Impact Hot Brand Award every year since 2017.

Matt Siegel, Partner at P/Co, said, “We are delighted to partner with Ole Smoky Distillery and look forward to working together to continue the company’s legacy of consistent growth, world-class distilleries and cutting-edge innovation in the field of craft alcohol. .”

As the largest craft distiller in the United States and home to the most visited distilleries in the world – welcoming more than 5.7 million visitors in 2021 – the company now retails its products in all 50 states and more than 20 countries around the world.

About Ole Smoky® LLC Distillery

Ole Smoky is the world’s first premium moonshine distiller, the first craft distiller in the United States, and the first federally licensed distillery in East Tennessee history. Founded in 2010, Ole Smoky’s roots go back to the early settlers of the Smoky Mountains, families who produced moonshine with enduring pride and Appalachian spirit. Today, Ole Smoky retails in all 50 states and over 20 countries worldwide and offers over 25 creative moonshine flavors and 17 inventive whiskey flavors. Ole Smoky can be found in liquor stores nationwide, as well as the company’s four famous distilleries in Tennessee, The Holler and The Barrelhouse in Gatlinburg, The Barn in Pigeon Forge, and 6th & Peabody in Nashville. For more information, please visit olesmoky.com and follow Ole Smoky on social media @olesmoky.

About Patricof Co

Patricof Co (P/Co) is a highly specialized private investment platform designed to meet the unique business needs of professional athletes. Through strong relationships with its athlete clients, built through a differentiated service offering and deep expertise in the consumer sector, P/Co aims to provide strategic capital to support the continued growth of the brands in which it invests. Please visit pco.com and follow @patricofco on Instagram for more.


Sydney Holsclaw / Mary Reynolds

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