LeBron James’ media company steps closer to major investment

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SpringHill Company, the media company founded by LeBron James and Maverick Carter, is approach a major investment from RedBird Capital.

The deal would have values ​​SpringHill between 650 and 700 million dollars. Nike and Fenway Sports Group are expected to join the investment. Nike has a billion dollar lifetime deal with James.

RedBird’s sports investments also include Toulouse FC, XFL, YES Network and On Location, the NFL’s hospitality provider.

  • In March, Jacques and Carter bought in Fenway Sports Group, who owns the Boston Red Sox, Liverpool fc, and Roush Fenway Racing. RedBird made a simultaneous investment of $ 750 million for an 11% stake in FSG.
  • In June 2020, SpringHill raised $ 100 million from Guggenheim Partners, UC Investments, SC.Holdings et al. It merged SpringHill Entertainment, Uninterrupted Media Company, and Robot Marketing Company into a single entity at that time.
  • Last year’s fundraiser saw Serena williams, Elisabeth Murdoch, CEO of Live Nation Entertainment Michel rapino, co-founder of Apollo Global Management Marc Rowan, and president of the Red Sox Tom werner join the SpringHill board of directors.

Thusday, SpringHill announced deal with Clubhouse live audio app which will allow the two companies to produce a handful of new sports and cultural programming.

SpringHill produced “Space Jam: A New Legacy” and has production deals with ABC Studios, Universal, Audible. It previously worked with HBO, CNN, and Netflix.

Editor’s Note: SC.Holdings is an investor in FOS.

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