How to buy the “coastal grandma” trend


We need little conviction to live out our fantasy of a life of luxury spent by the sea through our outfits. And we’re not the only ones, with Anne Hathaway and Selena Gomez jumping on the trend.

Dressed in a button down shirt, beige pants and a straw hat, Anne shared her delight at the growing trend, captioning her Instagram post: “I’ve been ready for #coastalgrandmother chic since before the birth of TikTok May this moment never end.

Meanwhile, Selena shared a more subtle snap wrapped up in a knit cardigan – a coastal granny’s wardrobe staple – basking in the orange glow of the golden hour.

selena anne

If, like us, you want to wear the trend for yourself, we’ve rounded up the pieces we buy to create the cozy chic look ourselves.

The Best “Coastal Grandma” Fashion Pieces to Buy


The Textured Cotton Cardigan, $182 at Everlane


Maev Slip Dress, $420 at SIR

linen shirt

Atmos&Here Palermo Linen Shirt, $79.99 at THE ICONIC


Anais Market Bag, $275 at Aje


Beige Knit Sweater, $39.99 at H&M

linen pants

AERE Straight-Leg Linen Pant, $120 at THE ICONIC


Jacquard Stripe Knit Dress in Ecru, $329 at St Agni

coastal grandmother

Show Up Sungalsses, $65 at QUAY


Olivia Camel Cardigan, $260 at Shona Joy


Eero Knit Sweater in Ecru, $299 at St Agni


Subtitled Teddy Bucket Hat, $39.95 at THE ICONIC


Comments are closed.