Happyhour.io Announces Investment in Chilean Online Sportsbook, Betsala.com, to Accelerate Growth

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Happyhour.ioa startup and start-up accelerator in the iGaming space today announced an investment in betsala.com, an online sports betting brand in Chile. Betsala entered the market early in 2020 and currently differentiates itself with a focus on local market odds and a unique weekly free bet club. Happyhour’s investment will accelerate the operator’s growth to support its vision and roadmap to become one of the leading sports betting brands in Chile.

Betsala is led by ambassador Marcelo ‘Matador’ Salas who is considered the best striker in the history of Chile having played for Lazio Roma and Juventus Turin and having captained the Chilean national team. In a recent interview with Enchacha, a local media site covering football news in Chile, Marcelo Salas reportedly said (English translation): “I am very happy that a brand as important as Betsala has chosen me to to be its ambassador and to help the growth of this bookmaker. I am very happy to be part of them, to be the official face of the brand here in Chile and also because they support us a lot at Club Deportes Temuco. It’s a very positive partnership.”

As the industry’s leading iGaming accelerator, Happyhour.io will provide investment capital to Betsala and lend operational, product and technology expertise to the operator to accelerate its growth. The Chilean sports betting market is expected to experience strong growth with forecasts to reach $425 million in gross gaming revenue for operators over the next 5 years.

Albert Bellavista, CEO of Betsala
“We have the right management team, experience and vision to be a sports betting and gaming powerhouse in Chile. Happyhour’s investment will enable us to scale rapidly with product and operational know-how to become the sports betting brand in Latin America.

Jaime Mainou Berriozabal, CMO at Betsala
“At Betsala, we intimately understand the local market, its customers and its potential for growth. The alliance with Happyhour solidifies the future of the Betsala brand in Chile.

Robin Reed, CEO of Happyhour
“At Happyhour, we invest in the people and companies that will transform the industry. Betsala is poised to become the largest online operator in Chile and we are excited to be part of this rapid growth in the market,” said said Robin Reed, CEO of Happyhour.

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