FanDuel Casino has named Mischief @ No Fixed Address its go-to creative agency as part of the industry’s planned expansion.
To that end, Mischief has been tasked with “cementing” FanDuel Casino’s position as the duo prepare to launch their first campaign later this year.
Unlike the brand’s sports betting offering, FanDuel said its casino platform caters to a wider audience, with roughly equal usage among men and women.
As a result, the brand said FanDuel Casino provides Mischief with “fertile ground” for new customer engagement initiatives, including “cross-selling opportunities in other areas of the business.”
FanDuel’s Vice President of Casino Brand Strategy, Daniele Phillips, gave some insight into what the company has in mind, namely its desire to deviate from so-called “category conventions.”
“We are entering uncharted territory as more and more states begin to welcome online casinos, and as FanDuel Casino introduces itself and connects with people across North America, we want to make it more popular. ‘in an unexpected way that’s so far removed from category conventions,” she says.
“It’s an industry ripe for disruption, so it’s only fitting that our partner agency specializes in inflation.
Greg Hahn, co-founder and chief creative officer of Mischief, expressed a similar inclination toward the unconventional.
“We look forward to creating an unmistakable edge for FanDuel Casino,” he said. “The FanDuel team are our kind of people: savvy, strategic and ready to rock the boat. We’re really excited to partner.
The FanDuel Casino platform is currently available in four states: New Jersey, Pennsylvania, Michigan, and West Virginia.