EDITORIAL Mountain Warehouse, Unbound, Secret Sales, Moonpig and more are developing new ways to reach customers – views

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Image courtesy of Mountain Warehouse

In today’s InternetRetailing newsletter, we report on the new services retailers are developing as the e-commerce and multi-channel environment continues to change.

Both Mountain Warehouse and Unbound do this through marketplaces on their websites, where they will work with third-party brands. Both have large, niche audiences and believe that selling on their sites will allow brands to reach new customers, while brands selling on their marketplaces will help retailers expand the range they sell.

Meanwhile, fashion marketplace Secret Sales is offering brands that sell on its platform support with UK fulfillment. It’s something brands say they’re adopting to overcome new trade barriers erected as a result of Brexit.

Kingfisher, which reports first-quarter results this week, says it is now focused on growth initiatives that include its own marketplace on the B&Q website. The DIY and trade supplies retail group says sales held up well in the first few months of the year, with 16% now taking place online after e-commerce grew 164% in the last pandemic.

Multi-channel tile retailer Topps Tiles, meanwhile, is launching a pureplay tile business which it says will help it reach new, more value-conscious customers. The launch of Tile Warehouse comes as the company posts record revenues in the first half of its fiscal year.

And Moonpig is moving beyond personalized cards and physical gifts to gifting experiences as it prepares to acquire Buyagift. This, he says, will allow him to deliver the gifts the same day they are ordered.

As the 2022 RetailX Brand Index launches, in association with Tealium, we explore how The Body Shop speaks to its customers in a case study from the report.

In today’s guest commentary, AppsFlyer’s Paul Wright examines what attribution and analytics mean for retail marketers.

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