Derby online coaching player moves to bigger campus in Trumbull


A success story from Derby will move to Trumbull next year, with hundreds of businesses using the growing business to frame pictures for offices, and thousands of artists and photographers for their work.

Frame It Easy leases 65,000 square feet of space on the Trumbull Corporate Park East campus, according to CBRE. The company has operated its online photo framing service since 2004 in less than half of this space on New Haven Avenue in Derby, about five miles north of Route 8.

Using Frame It Easy, artists and decorators can upload an image and choose the frame size, style, mat and cover, with some of the styles named after localities in Connecticut, including Derby. On Wednesday, a photo in an 8″ by 10″ frame was about $28 including shipping, with a frame twice that size for about twice the price.

Directors Michael Klein and Bill Tzovolos asked Jessica Huizenga, the company’s director of marketing, about the move, who confirmed the company’s expansion into the 35 Nutmeg Drive office park.

“A move to a larger facility has been in the works for some time,” Huizenga said in an email response to a query from CTInsider. “After years of steady growth at our current facility in Derby, we knew an expansion was needed.”

Frame It Easy was named Connecticut’s fastest growing “advanced” manufacturer on the 2021 installment of the “Tech Top 40” list published by Marcum LLP.

Frame It Easy is moving into an identically sized space at 35 Nutmeg Drive that had been made available by information technology product research firm Gartner, which confirmed a sublease agreement on Thursday in response to a request from CTInsider. Gartner had used the location as a satellite office to its Stamford headquarters, where it last reported more than 1,300 employees who had the option to work remotely since the COVID-19 pandemic began.

Huizenga said Frame It Easy currently employs more than 60 people, without specifying how many it plans to add after moving into its new Trumbull headquarters next year. In a recent job posting, the company specified a starting rate of $19 per hour for new hires on its production line, rising to $20 per hour after which equates to an annual salary. just under $42,000.

Charlotte, North Carolina-based private equity investor Zabel Companies acquired Frame It Easy last May, with Klein and Tzovolos remaining with the company as CEO and CFO, respectively. Zabel Companies did not disclose what it paid for Frame It Easy, which claims to have had 375,000 customers since 2004.

However, it is a highly competitive market, whether through mom-and-pop frame stores that dot Connecticut towns and cities, or large chains and online options like Framebridge, Keepsake, Level Frames and Simply Framed.

Orders from online frame sellers totaled just over $900 million last year, according to estimates from market research firm 360 Research Reports, which forecast sales to increase by more than 10% over a compound annual basis until 2027.

[email protected]; @casoulman


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