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In today’s digital climate, any business without an ecommerce site is at a serious disadvantage when it increases sales. Although customers are now flocking to stores and taking advantage of reduced Covid restrictions, e-commerce sales rose 9.3% in the second quarter of 2021.
Businesses of all shapes and sizes are looking for effective strategies to boost their ecommerce business, especially in such an oversaturated market. With all the demanding and dynamic variables to consider when managing a platform, ranging from marketing to key metrics and multiple management tools, it’s easy for business leaders to get distracted from this. which is really important: increase sales.
So what should businesses do to make sure they provide as user-friendly an experience as possible to start maximizing their sales?
1. Watch the bounce rate
The basis of any sales process goes beyond the product or service offered. Building meaningful relationships with customers through effective communication paves the way for better sales. But how do we measure that engagement through our ecommerce and make sure our business connects with the right people?
Monitoring your site’s bounce rate will give you a clear overview of the value and relevance of your content or page to your target audience. Keep in mind that a high bounce rate is a clear indicator that you failed to persuade a customer to make a purchase, that your site was not easy enough to follow, or that your marketing and messaging on-site are not synchronized. On the other hand, a low bounce rate often indicates that the user has interacted with your page or found the information they need.
There are several ways to improve your bounce rate. The biggest step is customizing your content to connect with your audience and directly address their needs and issues. With the increased value you bring to your site, you increase customer engagement, which translates into lower bounce rates.
2. Reduce cart abandonment
Imagine yourself in a supermarket picking out items and placing them in your cart as you walk through the various aisles. Then suddenly you change your mind and decide that you don’t want to go through with the purchase. What happened that made you abandon the experience? Maybe the queue was too long, the price was wrong, or the cashier punched in right before you paid.
Similar to real life, ecommerce cart abandonment rates indicate anomalies in the customer’s shopping experience. However, there are many ways to combat cart abandonment and influence sales:
Display a payment progress indicator on the checkout page so the visitor knows the next steps, thus simplifying the process itself.
Make sure that the navigation between the store and the cart is effortless. No customer would want to spend a lot of time placing items in their cart and then lose their hard work when they return to the online store or click the wrong button.
Include a thumbnail image of the product throughout the checkout process to reassure the customer what they are buying.
Ensure transparent prices – clickbait is the surest way to lose a sale. From our own experience, our customers’ conversion rates increased by 5% when we changed the pricing structure and removed surprises during checkout.
Related: An Intro To Ecommerce SEO For Beginners
3. Add testimonials
Building trust is essential, especially if the item is not in front of the user at the time of purchase. This means that relying on reviews and positive experiences will give your site and business a significant boost in the right direction. Make sure they’re visible when the checkout process begins, and help your customer relax when they make a purchase.
Related: Beginner’s Guide to Building a Profitable Ecommerce Business
4. Simplify the payment process
The checkout process on an ecommerce site can make or break a sale. When looking for ways to influence a sale, it pays to pay attention to your customer and make sure the messaging, payment options, and the overall process match their lifestyle and buying habits. . The clearer this process, the more success will be reflected in your sales.
Avoid hidden charges and offer transparent and clear information to increase the likelihood of closing a sale.
5. Ensure confidentiality and security
Businesses often deal with sensitive customer information when managing their e-commerce platform. Ensuring privacy and security gives users more confidence in your site and your business in general, especially when they share personal information and entrust you with sensitive data such as credit cards or other payment methods.
To give your customers peace of mind, add trust signs or security logos to your site, especially during checkout. Building trust is the first step in establishing lasting business relationships in the future.
In summary, your online business is an extension of your physical store, both requiring an analytical and meticulous approach to achieve greater success. The recent pandemic has resulted in a huge increase in the number of online shoppers who have acquired certain intuitive expectations based on their experience with big e-commerce giants like Amazon – trust, easy payment, after-sales experience, and ease of return. An online business that meets these expectations will benefit immensely by riding the growth wave of e-commerce. With the strategies mentioned above, you can witness a significant increase in sales as well as an improvement in the customer experience and relationship. Make your business as transparent and trustworthy as possible and start optimizing your online presence to maximize your sales.
Related: 5 Game-Changing Ecommerce Trends in 2022