Berry Bros & Rudd Reports Strong Online Christmas Sales While Maintaining Growth

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Strong online sales helped Berry Bros & Rudd deliver a sparkling Christmas, the fine wine merchant said, with online sales now doubling from 2019.

Sales through its online store were up 13% year-on-year or 107% in 2019, it said, with the average online order value also up 19% year-on-year.

Meanwhile, sales on its online fine wine exchange, BBX, also increased, up 25% from last year’s figure.

However, there were also strong in-person sales and despite footfall affected by the latest variant of Covid, the store at 63 Pall Mall saw its orders increase by 69% on last year’s figures (admittedly in mute).

Overall sales were up 2% year-on-year across the business, a one-third increase from pre-pandemic levels in 2019, with customer numbers also growing 38% over the two years.

It comes on top of a good year for the UK’s oldest wine trader, which has seen demand soar for en primeur sales over the past 18 months, while subscription to its cellar business to wine has increased by more than a third.

In terms of wines, sparkling fine wines dominated the best-selling list, with its Berry Bros. & Rudd Own Selection Champagne Mailly Grand Cru whose sales increased 62% year-on-year. Other stars of the season include a rare bottle of 78-year-old Macallan and an 18-bottle case of the 2017 Domaine de la Romanée-Conti, along with Champagne Leclerc Brillant, Domaine Sébastien Dampt from Chablis and Italy’s Grattamacco. have proven popular. The oldest fine wine or spirit sold was a 1915 Armagnac Nismes-Delclou

Chief executive Emma Fox said the team had worked “very hard to lay down the groundwork for customers” – including improving how it works online.

“We are delighted to see the results materialize in such strong online sales for this period and are pleased to have maintained the company’s overall growth momentum over the past two years,” she said. declared.

“We hope to continue this growth as we begin the Bourgogne 2020 En Primeur campaign this week. We anticipate continued demand for new releases and high interest in our fine wine offering. “

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