A strong brand image and a robust online presence — RISMedia


Frank Polsinello, director of RE/MAX Hallmark Polsinello Group Realty, is well known for his exceptional work ethic and negotiating skills. He is also passionate in his quest to exceed the expectations of his agents and their clients. With the support of the company’s vice president and son, Brandon Polsinello, the team and its technology stack have grown and strategically developed over the past year.

As the duo continued to navigate the challenges of a global pandemic, they focused on their team, business growth and extensive training programs. Working to exit commercial production altogether, they were able to focus on growing their team and scaling their business.

“We were able to grow our GCI by more than 60% by continually focusing on team growth and culture,” says Frank Polsinello. “Our goal was to get the right technology stack while maintaining predictability and scalability, but the big lesson learned at the end is that 99.9% of the time it’s about having the right people at the right seats.”

From marketing to the deal process and everything in between, the Polsinellos understand that having a strong team and a strong plan in place is what will bring the most success to the business.

“We’ve found that setting realistic, achievable and measurable commitments, not targets, is the way to go,” says Polsinello. “You can be innovative and tech-savvy, always leading the way with the best software and technology tools, but it doesn’t matter if you don’t have the right people committed to mastering those levers to close deals.”

Along with growing the business, both in agent numbers and sales, the Polsinellos remain committed to leveraging technology to better accommodate customers while reaching new levels of success. Using high-quality architectural photography, video presentations, and growing digital marketing efforts, they have kept their buyers and sellers safe while granting them easy access to explore listings from anywhere, anytime.

The company’s new Renaissance website, developed by Real Estate Webmasters, has been instrumental in its ability to meet and exceed client needs. Not only did this investment help with the rebranding mission, but it also helped grow the company’s online and in-market presence.

“I was looking for a fast solution, with basic SEO attributes, strong IDX integration, optimized with the latest technologies and having the best real estate website framework that works well with the rest of our technology stack,” says Polsinello . . “Once I peeked behind the curtain, I knew without a doubt that real estate webmasters were it.”

The duo worked closely with Amy Pye, Agency Manager at Real Estate Webmasters, to determine what was needed to stand out in one of the most competitive markets in the world.

“Amy was amazing from start to finish. She listens and understands what the client wants and extends it with her sense of professional design. It helped us stand out from the competition,” says Polsinello, who recognizes the importance of proper branding and a fully integrated, robust website.

“If you are leading a successful team or have grown your brokerage and are looking to significantly increase your market presence, and are ready to invest in a website that will compete with the big national brokerages, you will have need a website as robust as the one real estate webmasters custom-build for you,” concludes Polsinello.

For more information, please visit www.realestatewebmasters.com.

Paige Brown is RISMedia’s Content Editor. Email him your real estate news ideas at [email protected].


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